Images In Advertising

Advertisements depict what is considered beauty and what’s not. Women, as stated by Anthony Cortese in the “Constructed Bodies. Deconstructing Ads: Sexism in Advertising” article are usually depicted as the perfect provocateur.

She is usually youthful, has no lines or wrinkles, no pores, blemishes or scars, and sexually seductive.

The ideal man is also depicted as a provocateur with his perfect pumped pecs and shoulders. This is supposed to portray the ideal masculine, athletic, blue-collar man.

These images in mainstream media do not depict the accurate race, sexism and power hierarchies in the world. They only depict ideals that are not attainable for most people, which in return have created many social problems such as eating disorders, wait disorders, and wars.

Alternative ways that advertisement can change what is considered the ideals in mainstream media is by not electing to perpetuate the use of the ideals that are already in mainstream media.

Such as this add I created to advocate against the ideal image of a woman concealing her try beauty by wearing make-up.