So close

I saw this ad, and at first I said to myself, "hooray and huzzah, I finally found an ad that breaks the mold of mainstream!" Then I looked at it again, and read what it said and I realized that it was so close, but just not close enough. At first glance you see a man holding and caring for his child. Awesome, here is a man who isn't being served by someone, or watching his wife take care of the family, or being a completely useless fool when it comes to anything not related to sports and barbecuing. Then you take a second glance and really look at the way the model is positioned and you see that he is naked. Again, awesome, because I can honestly say I have never before seen a naked man holding a baby in any kind of media, however, I think like half of the baby product ads I have seen, or anything with new mothers, the mother is naked, just like this picture. So again, its breaking the mainstream view were it places a man not only in a societal female position, but in a commonly physical position as well. Then I looked a third time and read what it said. "It's never too early to raise the next generation cyclist." And my excitement went out the widow. Just when I thought the ad was depicting a man who legitimately was caring for his child because its a good thing, I realized that the only motive this man in the picture has is to recognize his failed dreams as an athlete through his son. So, in underlying essence, the ad still maintains its mainstream stereotypes, in this case being that all men care about is sports. And it made me mad, because I feel like I always see that, ads appearing to be breaking molds, but in actuality, they aren't. I feel like we as a society just haven't reached that point, but I think we're close, which is good.